When Mariely started as a small Etsy shop focused on handmade Jewelry, never did its founder imagine how successful it would eventually become. A few years later with the goal to reach a broader audience and transition to a full fledged startup model; Mariely needed to transition to a new platform. As part of the process the company needed a complete makeover to develop its brand identity, a new website and integration to social and marketing channels to reach their loyal followers.
In partnership with brand experts Mellow & Banana, Colusa developed a fresh new brand identity inclusive of logo design, color palette, tone & visual assets. Once a brand was created, we designed and developed a website that reflected the fun and fashion forward spirit of the designer without losing sight of the high quality of the product offering. In addition the website development focused on the site’s ability to offer a seamless e-commerce experience with features such as product add-ons, links to social media, numerous payment methods and integration to third party sales analytics. The result was a fresh new fashion brand with the tools to bring their message of Handmade Jewelry with Love to the world.