LUCH TECH
Luch Tech is an Atlanta-based, IT consulting, support, and service management company. After years of focusing on a broad network of B2B clients gained from referrals, they were ready to expand to a broader market. In order to successfully enter the consulting market, the company identified a need to develop a new brand identity and website that conveyed their message to their new customer base.
Colusa Digital developed the organization’s brand image inclusive of Logo design, color palette, tone and visual assets. The new branding focused on showcasing the company’s high expertise level paired with their ability to customize and connect on a human level unlike other large IT consulting firms. As a result Luch Tech’s new brand identity uses a mixture of custom illustrations, animations and colors that balance their professional yet approachable persona. A true testament to their new motto: Technology Powered Through People.
Once the new Brand Identity was developed, the Colusa team took on the development of a new website that served as an informational tool for their new clients. The website is built with a focus on their broad service offering and ease of customer navigation. The new Luch Tech website is fully optimized for digital marketing campaigns using components such as google ads and SEO friendly copy. The updated website and its multiple custom landing pages are now a crucial component of the ongoing paid marketing strategy developed and managed by Colusa to grow Luch Tech’s customer base.