As a health services provider, it’s important to have a place where people can easily search and reach you, aka, a website. The details of building your own online platform will depend on whether you want patients to book appointments, provide medical information in a specific field, or just sell supplies. Its design and look will vary according to the website’s purpose. 

However, one thing in common is that no matter the objective any medical website design should be professional and provide an easy user experience that makes it easy for consumers to navigate and understand what they’re looking at. 

If you’re browsing for inspiration, we have you covered! Here are some medical websites with features that are worth considering. 

 

  1. Simple and clean design witheasy navigation — Centura Health

This website has a clean information structure, with a menu that only has 5 main links and 2 secondary icons, which helps to keep the user’s attention where it is desired, while avoiding being overwhelmed. 

Centura Health uses a simple and straightforward navigation, combining it with a noticeable search banner in the center of its home page. They also implement large & high contrasting fonts that make it easier to read for any user, especially those who have vision complications, as well as having clear call-to-action buttons. 

According to a study, at least 94% of users considered having an easy navigation as the most important feature for website design. Remember, searching through a website shouldn’t be difficult; if it is, you will surely lose some users turning into patients. 

 

  1. Sharing valuable content — Mayo Clinic

Presenting interesting and valuable content for patients can build loyalty and encourage them to regularly frequent your website, while appealing to first-time visitors to browse through other articles and relevant information.  

If they feel like your information and expertise meets their expectations and needs, they are more prone to booking an appointment or reaching out for a quote. 

Mayo Clinic’s website shares regular information that can be helpful to patients to learn more about any diseases they’re interested in. They can even search for a disease or a condition by alphabetical order or check their symptoms on their Symptom Checker tool to find a possible cause. Features like this sparks an interest on patients, eventually pushing them to schedule an appointment with a professional. 

They also have a FAQ section about the clinic, where patients can learn more about its services and doctors. 

 

  1. Use high quality images, and maintain your brand message – TME 

TME’s website has dynamic images and colors that attract the user’s attention. When considering what medical website design to choose, this particular feature is helpful. Like them, having a carousel header promotes a sense of excitement and optimism, especially when approaching sensitive subjects such as breast cancer. You want to inspire trust and tranquility. Remember that websites and posts that include images produce 650% higher engagement within users!

Regarding the images and videos used, it’s worth to highlight that stock images don’t resonate as much with visitors as real ones. Showing the installations of your practice, clinic or hospital is better; include patients’ pictures, too (with their permission). Implement your own original graphics, diagrams, illustrations. Remember to use colors that go according to your brand. 

For example, TME’s website uses a bright color like green; a good choice to promote a feeling of well-being and health, as well as creating contrast for easy readability. 

Don’t forget to keep a color scheme and be consistent with your fonts. 

 

  1. Make sure your website is responsive, aka mobile-friendly – Wayne Hospital 

A statistics page from Quora Creative shows that 80% of web visitors use mobile devices when browsing the internet. At least half of them suggested that after a bad mobile experience with a company’s website, they turned to their competitors. Whether it’s a medical website or another kind, responsiveness is a feature to surely apply. 

A responsive website lets users interact with your content easily on different devices! Plus, applying this important feature also reflects on the way Google and other search engines will position your website compared to others, making it rank higher and gaining more visibility. 

Optimizing your home page, allowing them to search and access the more relevant content to your audience (with a hamburger type menu located in the top right corner of the screen) and allowing users to click and quickly call will give you the upper hand; make it easy to reach you! 

 

  1. Load speed is important – Integrated Podiatry Clinic

People who search for medical services are in need of quick responses, that’s why the loading speed of your website is important. Did you know that even a one second delay in loading can have a 7% reduction in conversions? 47% of consumers count on websites loading in 2 seconds or less. 

But how can you achieve this? We’ll tell you. 

  • Compress images or limit them: one of the main reason most websites are slower is because of large image files. So, a quick fix to this is compressing the files before uploading them. Limiting them is also a good idea, we don’t want to oversaturate our users’ eyes. It’s better to strategically place them where needed to make an impact. Remember to resize those that you include! You can do it for free online or using Photoshop. 
  • Minifying the code: by cleaning extra spaces, commas, and other unnecessary characters, comments, formatting, and unused code. 
  • Cut down on redirects: every time a website redirects to another, the HTTP request-response cycle must be completed, which leads to a longer loading time. Simplify them as much as you can. 

 

Let’s recap. Here’s a list with useful insight on how to design your medical website: 

  • Having useful and practical website features. 
  • Make sure your website’s navigation is simple and has easy search functionality. 
  • Build engaging and informative content. 
  • Clean design elements to push your brand. 

Creating a website is all about a great user experience, especially for healthcare practices. All of these characteristics will build brand loyalty. If you’re looking for an expert to handle your medical website design need, contact us!